Skelin Rodriguez

“So I actually got into this whole creative world through photography back in New York. One thing led to another, and before I knew it, I was doing videography for some pretty cool brands like Ford and Commodity. Even got to work on some projects with Ryan Reynolds, which was wild.

When the pandemic hit, I decided to take a leap and move to Nashville to really dive into video production and marketing. Ended up landing at the Grand Ole Opry as their Production Coordinator, which was incredible – talk about learning to work under pressure while keeping everything creative and polished.

After getting settled in Nashville, I started working with influencers on their branding, and that’s when I really found my groove. I also started leading creative teams overseas to handle ad creatives and branding projects. Managing international teams taught me a ton about scaling creative work while keeping everything consistent, no matter where people are working from.”

Credentials:

• “Production Coordinator at Grand Ole Opry – basically learned how to juggle a million moving pieces while keeping everything looking perfect
• Shot commercials for Ford and Commodity – got to see how big brands think about their marketing
• Worked on Ryan Reynolds projects – honestly still can’t believe that happened, but learned a lot about working with high-profile personal brands
• Branding specialist for influencers – helped content creators build their authority and stand out in crowded spaces
• Led overseas creative teams – figured out how to manage people across time zones and keep brand consistency
• Made the crazy move from NYC to Nashville during a pandemic – definitely learned to adapt and take risks for what I believe in”

My Core Values:

• “Getting the details right while keeping the big picture in mind. Whether I’m managing a production at the Opry or coordinating with teams halfway around the world, I’ve learned that the magic happens when you nail both the vision and the execution.
• Keeping it real – I don’t care if it’s an influencer trying to build their brand or a business owner telling their story – authenticity always wins. People can smell fake from a mile away, so I always push for what’s genuine over what just looks good.
• Being willing to bet on yourself – Moving across the country to chase what I’m passionate about taught me that the biggest growth happens when you’re willing to take calculated risks.
• Actually helping people win – At the end of the day, whether I’m helping an influencer grow their following or a business owner tell their story, I want my work to actually move the needle for them, not just look pretty.”

“The thing that drives me crazy is seeing these amazing PT owners who are absolute wizards at what they do, but nobody knows about them. They’re helping people transform their lives every single day, but they’re terrible at talking about it or showing it off.

Most of them think marketing means being salesy or bragging, so they just… don’t. Meanwhile, they’re working their butts off seeing patients one by one when they could be reaching so many more people if they just knew how to tell their story properly.

I want to help them go from being the best-kept secret in their town to being THE person everyone thinks of when they have that specific problem the PT specializes in.”

“Here’s what I focus on:

• Authority-building content that makes people think “”this person really knows their stuff””
• Complete branding strategies so everything looks professional and consistent
• Patient success stories that show real transformations (these are gold)
• Educational content that builds trust before people even walk in the door
• Scalable content systems using my experience managing international teams”

The “I don’t have time to create content” problem. Practice owners are swamped, so I love figuring out how to capture great content without adding hours to their day or interrupting patient care I also enjoy building systems that actually work. Using my team leadership experience to create content and branding systems that don’t fall apart the second things get busy.

Honestly, the mission just makes sense to me. RehabCEOs gets that PT owners are stuck between wanting to help people and needing to run a business, and I get to help solve that through content that actually serves both goals.

What is Skelin Reading, Watching, or Listening to?

• “TV Show: Severance
• Movies: Sinners
• Books: The Compound Effect”

Spending time with my three beautiful goldendoodles!