Musa Ahmed Khan

I was born and raised in Lahore and have spent pretty much my entire life here. I actually started out as a pre-engineering student, but after taking a gap year before university, I realized my heart was more into people, psychology, and how humans think and behave. That led me to switch to Marketing and Sales — easily one of the best decisions I’ve ever made.

I studied at Forman Christian College in Lahore, a historic university founded in 1864. My four years there were an amazing mix of learning, growth, and great memories. It’s also where I met my soon-to-be wife, which automatically makes it the best campus in the world in my book.

I started working as a growth specialist at a venture studio during my sixth semester and was lucky enough to be part of a company that helped build startups from 0 to 1 across multiple industries. We worked on blue-collar job platforms, snack delivery services, group-buying models, bookkeeping apps, and much more. That experience alone taught me how to work closely with CEOs, move fast, and bootstrap ideas into real businesses.

During my time there, I personally helped launch eight different startups and witnessed more than fifteen companies come to life. After that, I moved to a more mature organization as a digital marketing executive, where I managed over $100K in monthly ad spend across multiple channels. This was an asset management software company operating in the US market.

Later, I shifted into freelance work, partnering with multiple early-stage startups and helping them build from the ground up before eventually joining RehabCEOs. My time at the venture studio and my freelance experience gave me deep insight into the mindset of founders and CEOs. I realized that, regardless of industry, most of them share similar fears, pressures, and decision patterns, and learning how to navigate that has been one of the most transferable and valuable skills in my career.

My Core Values

1- Its easy to put a smile on everyone else’s face if you have one on your own.
2- Treat people the way you wish to be treated
3- Never half ass anything, if you’re learning to do something, learn to do it right or just move on to the next thing.
4- Life is not yours to live, you are a part of a much larger whole. Let life pass through you and take everything as it comes rather than trying to control every aspect of your life

The fear of becoming an owner and everything that comes with it or letting go of their identity as just a physical therapist and learning what it takes to be a good clinic owner.

I specialize in Digital Marketing but i work as an accountability coach. i started off dealing with mostly PL and PLS because those are the ones that needed the most support but now I’m getting into PLBs and PLGs while also filming content to help support new ACs who are hired to the company.

I love working at Rehab CEOs because of the people are one of the most empathetic and considerate people I’ve had the luxury of working with. Perfect case study on how to operate a remote company and make it feel like we are all in this together

What is MUSA Reading, Watching, or Listening to?

• Kill Tony (Podcast)
• Chernobyl (TV Series)
• Attack on titan (TV Series)

When I’m not working, I love singing rock and blues, I’m also an avid gamer as well so I play a lot of Dota and story based games as well to pass the time. I also enjoy watching football or as you people call it “soccer”.